nikholas 1. Pink Sauce
@chef.pii/TikTok
When pink sauce hit the market in July 2022, it took creator Carly Pii’s marketing tactics to get the condiment trending. The sauce’s unique ingredients include dragon fruit, honey, sunflower seed oil, and chili flakes.
Pii used her concoction on everything from Chick-Fil-A to Del Taco menu items to get the attention of TikTok users.
Soon after its release, TikTok users began trying the sauce and sharing their reactions.
Pii’s TikTok popularity decreased when customers voiced their displeasure about receiving broken seals, typos on the pink sauce’s nutrition label, and un-refrigerated products. As experts weighed in on the potential risks of consuming the condiment, pink sauce’s viral moment went sour.
In July, Pii told Insider that she’s certain her sauce will withstand the internet backlash. As a creator, she’s adamant about not letting the internet comments get her down. “I will not let someone that doesn’t understand my entire mission take it away through ignorance,” Pii said. “Hey, they ridiculed Jesus. Who am I, you know?”
The fluorescent pink sauce may be popular on the internet, but its unappetizing appearance has stopped me from ever wanting to try it. Seeing TikTokers pour the sauce on nearly everything was hard on my eyes and my stomach.
